Beard care products have always been my passion. As a bearded man, I’ve used many different brands of beard care products. After becoming more experienced with maintaining my beard, I decided to start my journey to create my own beard care product line in early 2019.

Defined Beard Co did not start overnight. I started by developing my own blend of carrier oils. After months of research, trials, and feedback, I found a carrier oil blend that I believe felt the best in beard. I then began developing my own unique scents through extensive trials and experimentation combining essential and fragrance oils.